A partner with proven experience

Committed to helping you grow and prosper.

In addition to our highly accessible senior management team, who have close to 80 years of proven experience and expertise in the card payments industry, you will not find a staff that is more capable or willing to assist you on an on-going basis. Primax will help you address every challenge, and take advantage of every opportunity your card program has to offer.

A History of Growth and Innovation

Our Vision

Primax will be known as a trusted and responsive provider of quality payment services for successful business performance.

Our Mission

The Primax mission is to provide:

  • Our clients with payment card products and services that meet their market needs, pricing which enables them to remain competitive, and outstanding service;
  • Our employees with a secure and nurturing environment where they can grow to their desired level of achievement;
  • Our shareholders with a source of consistent dividend income and long-term equity value.

Primax Guiding Principles

  • Value People

  • Be Accountable

  • Be Transparent

  • Be Proactive

  • Great Customer Experiences

  • Challenge Status Quo

  • Respond with Urgency

  • Do the Right Thing

  • Maintain Balance

  • Contribute to Greater Good


Experienced Leadership

The senior management team for Primax is a team that combines proven experience with leadership. Together, their goal is the successful growth and profitability of credit, debit, and merchant acquiring programs of its clients.

Theodore Keith, Jr.
Theodore Keith, Jr. President & Chief Executive Officer

Ted joined the company in 1989 and became President & CEO in 1997. Prior to Primax Ted managed law enforcement information systems for the state of Tennessee, where he implemented significant quality assurance initiatives. He stresses accessibility to clients and staff, open lines of communication, and goal-driven management. He holds a B.S. in Biology from Middle Tennessee State University.

Brad Singer
Brad Singer Executive Vice President

Brad Singer joined the company as General Manager in 2014 and is responsible for the growth and profitability of the business unit. Singer previously served as EVP/COO for PayOne. Prior to PayOne, he held executive roles in business development, client services, marketing, sales and product management in successful startups including Teleknowledge and NewsEdge. In addition, he worked in financial management positions with Fortune 100 organizations General Electric and Citibank. Singer served on the board of the Mobile Entertainment Forum (MEF), has been a frequent speaker at industry events and holds multiple patents in mobile commerce and authentication. Brad earned a Bachelor of Science in Economics and Computer Science from Tufts University, and an MBA in Finance and Marketing from the Wharton Business School.

TJ Macapagal
TJ MacapagalDirector, Cardholder Excellence
Peter Raslavicus
Peter RaslavicusManager, Client Excellence
Becky Powell
Becky PowellDirector, Project Services
Christa Gerlach
Christa GerlachBusiness Development Manager
Beth Gorry
Beth GorryManager, Portfolio Optimization
Kelly Phelps
Kelly PhelpsManager, Product Development

Join the team where Service
is at the Heart of our Community

We are a small company but you can make a big difference! With just under 100 employees, every single employee at Primax makes a valuable and distinct contribution to our success and it shows.

Work/Life Balance: As a family owned and operated company, we know how important work/life balance is! We offer flexible work schedules, part-time schedules, remote work opportunities and a generous time off program to ensure that our employees are happy at home and at work!

Compensation & Benefits: Primax strives to pay competitive market rates along with a comprehensive benefits package, including:

  • Medical, dental and vision pre-tax plans
  • Retirement plan, including both 401(k) and Roth 401(k) options
  • Paid time off for all employees, with unlimited paid time off for management employees
  • 13 paid holidays
  • Life insurance and disability plans
  • Wellness programs and clinics


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