Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, today announced that the second webinar in its 2015 Bankcard Leadership Webinar Series will take place on June 17 at 11AM EDT. The webinar is entitled ‘Growing a Profitable Card Program’ and targets issuers who are looking to increase income, boost cardholder spending, raise adoption rates, and strengthen customer relationships.
“A credit card portfolio can be an extremely profitable and strategic asset for community based financial institutions,” stated Brad Singer, Primax’s General Manager. “Our Bankcard Leadership Series shares the latest best practices to maximize the value of card portfolios.”
Said Susan Mylchreest, Executive Director of Cyberlis, “If not proactively managed credit card portfolios can become stagnant. This webinar will address the important steps issuers need to take to drive the growth and profitability of their portfolio and strengthen cardholder relationships and engagement.”
Featured expert presenters for the webinar are Susan Mylchreest, Executive Director of Cyberlis and Joli Ayn Wood, Primax Account Manager. Susan is the former VP of Card Services at Butterfield Bank and Director of Issuer Products at Scotiabank. Joli is the former VP of Bankcard Services at StellaOne Bank and Call Center Manager at First Union.