By: Kenna Smith, VP, B2C Marketing During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country was shut down and it became increasingly necessary for cardholders to...
Analytics
Impacts of Data Insights and Analytics on Financial Institutions
By: Jeremiah Lotz, Managing Vice President, Digital & Data, Primax Whether financial institutions realize it or not, the future of the financial services industry will be heavily shaped and impacted by access to and full utilization of data insights and...
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than ever with increased competition and changing market dynamics. To remain competitive and meet consumer expectations, they need powerful tools to understand and anticipate...