Primax Payments Pulse:
Spring 2025 Spending Report
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Insights
The Power of Personalization: Tailored Messaging Drives Card Usage, Engagement and Loyalty
By Emily Mayben, Marketing Consultant, Advisors Plus Consumer banking has always been about relationships – but in today’s digital-first world, relationships aren’t just built in person at the...
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...
Digital Payments Increase as Consumer Spending Shifts with Tariffs Looming
By: Primax The Spring 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...