Who We Serve

New Issuer

Thinking About Launching a New Card Program?

Why Issue?

Current Issuer

Thinking About Moving Your Current Card Program?

Why Issue?

Substantial Net Income Potential:

Greater than $5MM of Net Income per Year and Twice the ROA of non-issuing institutions

Complete Control of Customer Experience:

You control program decisions and the cardholder experience, something not possible in agent programs

Low, Predictable and Managed Risk:

Cross-selling into your existing relationships means known customers with known risk

Why Switch?

Full Customization

Full Customization

From a traditional to a highly customized feature set, Primax has a service solution

Concierge Level Service

Concierge Level Service

With the responsiveness you and your customers expect, Primax provides an exceptional level of service

Best Practice Guidance

Best Practice Guidance

From product decisions to customer experience, Primax services your expectations for growth and profitability

Primax Path to Success

  • Establish target customer segments
  • Assess the associated marketable universe
  • Evaluate Risk and Compliance allowance
  • Determine program performance objectives
  • Complete Pro Forma financial projections
  • Evaluate metrics to comparable Benchmark
  • Review product options and benefits
  • Determine brand and associated incentives
  • Design specific product terms
  • Determine cardholder experience parameters
  • Agree to 7x24x365 in-house Call Center scripting and rules
  • Utilize established best practice policies and procedures
  • Conduct continuous lifecycle marketing initiatives
  • Review periodic performance reporting
  • Assess profitability metrics and modify program as needed

Primax Digital Solutions

The Primax Solution Suite




Get Started with Primax


“Thank you for your assistance, you are a champion and a star!”

Mr. McLaughlin, Cardholder

“You guys have always helped me out. Honestly I’ve been banking with you for 10 years and I can’t say thank you enough.”

Mr. Conti, Cardholder

“First Bank recognizes Primax as a valued partner in our credit card business. Primax’s services and support teams allow First Bank to provide a best in class credit card program to our customers.”


Rick Miller, SVP Director of Bankcard Services , First Bank

“For years we considered issuing credit cards. Four years ago we finally found Primax. Primax is a great business partner!”

Maria García-López, Manager Marketing , IDB-IIC Federal Credit Union