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Leveraging Analytics in Your Promotional Campaigns

Leveraging Analytics in Your Promotional Campaigns

By: Kenna Smith, VP, B2C Marketing During the last few years, the buzz about data analysis for financial institutions has been around predictive analytics. This trend accelerated when the country was shut down and it became increasingly necessary for cardholders to...

Demystifying DeFi

Demystifying DeFi

By Lou Grilli, Sr. Innovation Strategist for Primax DeFi is a powerful concept that could be a major disruptor in the financial services industry. In much the same way Uber and Lyft made us think differently about taxis or Airbnb and VRBO changed how we book...

Cybersecurity Planning for Multiple Attack Scenarios

Cybersecurity Planning for Multiple Attack Scenarios

By: Gene Fredriksen, Security Strategy Consultant  The world is currently in a state of upheaval, which has provided cybercriminals with an ideal setting to conduct malicious assaults. Since the conflict in Ukraine began, we have seen an increase in malicious activity...

NFTs and Banks – A Great Future Together

NFTs and Banks – A Great Future Together

By: Lou Grilli, Sr. Innovation Strategist NFTs have become today’s form of pop art, replacing household names like Andy Warhol and Salvador Dalí with newer artists like Beeple, BoredApeYachtClub, and CryptoPunks, with equally crazy dollar amounts being fetched for...

How’s the Phishing?

How’s the Phishing?

By: Gene Fredriksen, Security Strategy Consultant I recently worked with a financial institution that had just been the victim of a phishing attack. The email looked official, and the link directed the staff to a page that was a perfect copy of an Office 365 login...

Driving an Optimal Payments Experience

Driving an Optimal Payments Experience

By: Brian Scott, Chief Growth Officer, Primax When it comes to payments processing providers, banks don’t always know that they have options outside of their core processor. There are many innovative payments fintech providers that can offer more capabilities than a...

How to Stay Safe When a Cyber Attack Threatens

How to Stay Safe When a Cyber Attack Threatens

By: Gene Fredriksen, Security Strategy Consultant It seems that every day there is another story in the news about cyber attacks, hacks and scams hitting large companies and individual users. Due to the current geopolitical situation, the U.S. Department of Homeland...

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