By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the past year, the drive has been even greater as financial institutions...
Vladimir Jovanovic, Manager, Innovation Currently, there are many different definitions of open banking in our industry. Depending on the motivations of the reviewer, it can be defined as “an attempt to democratize financial data exchange by allowing access to a...
By: Erika George, Product Designer, UX Product Research and Design Knowing where to start to improve your financial institution’s products or services can be difficult. Sometimes, the issues seem so layered that it can be challenging to see the path to progress, much...
By: David Ver Eecke, Fraud Product Strategy When it comes to fraud prevention, much focus is placed on the importance of rule strategies, as well as identifying and blocking fraud trends before they impact your financial institution. Fraud fighters rely on the...
By: Jay Lauer, Senior Innovation Strategist In his 2004 book “The Future of Work,” Thomas Malone, renowned organizational theorist and founding director of the MIT Center for Collective Intelligence, noted that new information technologies and inexpensive...
By: Lou Grilli, Senior Innovation Strategist Part I of my exploration of cryptocurrency’s potential impact on debit and other forms of payments ended with a discussion of stablecoins, a cryptocurrency tied to a stable asset. In part II, we’ll look at a special...
By: Lou Grilli, Senior Innovation Strategist As financial institutions explore the future of payments and real-time accessibility for their customers, the question has arisen: should cryptocurrency be considered a serious part of the conversation? The industry...
By: Tom Pierce, Chief Marketing Officer While the COVID-19 pandemic has propelled consumers of all ages to transact in new ways, there are still some notable differences in how different generations prefer to pay. Welcome to the fourth and final installment of our...
By: Tom Pierce, Chief Marketing Officer Despite the uncertainty surrounding the COVID-19 pandemic, the main drivers behind a consumer’s choice in payment method – ease of use, convenience and speed – have remained consistent since 2019, which could likely indicate...
By: Tom Pierce, Chief Marketing Officer Amid the COVID-19 pandemic, consumers of all generations are looking for new ways to transact for everything from grocery shopping to retail purchases to dining out. In addition, with health and safety remaining top of mind,...