By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may be wondering what categories they should focus on when it comes to...
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used to run the world, today, data plays a pivotal role in technologies...
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the past year, the drive has been even greater as financial institutions...