Interactive Voice Response (IVR)
Voice Response and Call-Routing Technology Power Service Best-in-class Customer Call Experience 24/7/365

Smarter IVR technology expedites the routing and handling of customer calls, making it easier for them to reach the representatives who are best equipped to handle their inquiry or issue.



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Insights

The Power of Personalization: Tailored Messaging Drives Card Usage, Engagement and Loyalty
By Emily Mayben, Marketing Consultant, Advisors Plus Consumer banking has always been about relationships – but in today’s digital-first world, relationships aren’t just built in person at the...
Brute Force Fraud 101
By: Primax Financial institutions (FIs) are constantly grappling with a complex and evolving cybercrime challenge — brute force attacks on cards. This type of attack is a direct threat to credit...
Digital Payments Increase as Consumer Spending Shifts with Tariffs Looming
By: Primax The Spring 2025 Spending Report, a special edition of the Primax Payments Pulse, explores year-over-year, same-store financial institution comparisons and provides a view of consumer...