DataVue
Data Mining Reveals Cardholder Behavior Patterns and Opportunities for Growth Optimize Your Card Program Management and Marketing
DataVue reveals customer spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged customers and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives banks an optimal resource for more effective card program management and marketing. Learn from Primax specialists and your financial institution peers that have published collaborative tips or templates to CommunityVue for anyone to use. You can modify and save these templates for future use.
Find Out How You Can Optimize Your Card Program Management and Marketing
Connect with Our Knowledgeable Experts
Insights
How DEI Can Transform Workplace Culture – Part 3
By: Lynn Heckler, EVP, Chief Talent Officer So, your organization made a commitment to and began building a culture of inclusivity. Now what? There is still a need for a strong DEI vision, mission...
A Guide to Creating Top-Performing Debit Programs
With new competitors and expanded forms of payments coming to market daily, debit card and checking account success will require more focus and effort than in past years. Download the Advisors Plus...
Linked Analysis and Machine Learning:How New Tools in Risk Intelligence are Shifting the Focus from Detection to Prediction
As fraudsters continue to find new ways to commit crimes, banks must implement more sophisticated fraud solutions as part of their crime compliance initiatives. Learn how Linked Analysis and machine...