DataVue
Data Mining Reveals Cardholder Behavior Patterns and Opportunities for Growth Optimize Your Card Program Management and Marketing
DataVue reveals customer spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged customers and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives banks an optimal resource for more effective card program management and marketing. Learn from Primax specialists and your financial institution peers that have published collaborative tips or templates to CommunityVue for anyone to use. You can modify and save these templates for future use.
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Insights
Strategies for Strengthening Your Business Card Program
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Primax Payments Pulse: Spring Spending Report Shows Shift Toward Digital Payments
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Spring 2023 Spending Report revealed signs of slowing economic growth, including softened consumer purchasing and lower average...
Is Faster Payments Fast Enough for a Real-Time World?
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