DataVue
Data Mining Reveals Cardholder Behavior Patterns and Opportunities for Growth Optimize Your Card Program Management and Marketing
DataVue reveals customer spending trends and the top merchant segments for cardholders. Pre-built or customized database queries can validate ATM placement strategies, convert inactive cardholders into engaged customers and identify cardholders who could benefit from credit line increases. The ways to run queries in the DataVue tool, which supports over 650 data elements, are limited only by a card program manager’s imagination and objectives.
DataVue gives banks an optimal resource for more effective card program management and marketing. Learn from Primax specialists and your financial institution peers that have published collaborative tips or templates to CommunityVue for anyone to use. You can modify and save these templates for future use.
Find Out How You Can Optimize Your Card Program Management and Marketing
Connect with Our Knowledgeable Experts
Insights
Primax Payments Pulse: Part 3 – Payment Preferences by Generation
By: Kim Ploof, Managing Vice President Age is an important factor when it comes to preferences among bank customers, particularly during various life stages and events. Generations of consumers tend...
Financial Institutions Fear Loan Loss Amidst Recession Predictions
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center Encountering extreme fluctuations in the economy can be threatening to financial institutions. With the...
Primax Payments Pulse: Part 2 – End of Holiday Season Saw Uptick in Spending
By: Brian Scott, SVP and Chief Growth Officer As the 2022 holiday shopping season drew to a close, the Primax Payments Pulse: 2022 Holiday Spending Report revealed that consumer holiday spending...