LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
NFTs and Banks – A Great Future Together
By: Lou Grilli, Sr. Innovation Strategist NFTs have become today’s form of pop art, replacing household names like Andy Warhol and Salvador Dalí with newer artists like Beeple, BoredApeYachtClub,...
Primax Payments Pulse:
Deep Dive into Mobile Wallets Shows Generational Differences
By: Brian Scott, SVP and Chief Growth Officer, Primax The Spring 2022 edition of the Primax Payments Pulse found continued, strong consumer purchasing activity, despite ongoing inflationary...
How’s the Phishing?
By: Gene Fredriksen, Security Strategy Consultant I recently worked with a financial institution that had just been the victim of a phishing attack. The email looked official, and the link directed...