LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
What Banks and Financial Institutions Should Know about Installment Payments
By: Cody Banks, MVP, Payments and Fraud Strategy, Primax In its early days, Buy Now, Pay Later (BNPL) – or installment payments – started as a subset of consumers searching for more ways to budget...
Primax Payments Pulse: Consumer Spending Strong Through the Extended Holiday Shopping Season
By: Brian Scott, SVP and Chief Growth Officer, Primax The extended 2021 holiday shopping season (October through December) saw strong consumer purchasing, even with a substantial surge of COVID-19...
Year-End Wrap-Up: Was 2021 the Year of Crypto?
By: Lou Grilli, Senior Innovation Strategist 2021 had some big news headlines. From the dynamic political environment following the election and ongoing coverage of the COVID-19 pandemic to mental...