LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Exploring the Potential Impact of Cryptocurrency on Debit – Part II
By: Lou Grilli, Senior Innovation Strategist Part I of my exploration of cryptocurrency’s potential impact on debit and other forms of payments ended with a discussion of stablecoins, a...
Exploring the Potential Impact of Cryptocurrency on Debit – Part I
By: Lou Grilli, Senior Innovation Strategist As financial institutions explore the future of payments and real-time accessibility for their customers, the question has arisen: should cryptocurrency...
Eye on Payments 2020: Part IV – Payments Through Generations
By: Tom Pierce, Chief Marketing Officer While the COVID-19 pandemic has propelled consumers of all ages to transact in new ways, there are still some notable differences in how different generations...