LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Eye on Payments 2020: Part I – COVID-19 Drives Consumer Payment Choices and Purchasing Behavior
By: Tom Pierce, Chief Marketing Officer Virtually no aspect of the economy has remained untouched by COVID-19 — and the impacts continue to evolve the payments landscape at a rapid speed. The...
Lessons Learned from a True Tale of a Digital Scammer
By: Gene Fredriksen, Security Strategy Consultant In this real-life story, it is 2018 and Kwamaine Ford, an employee of a celebrity at the time, seemed to have the world by the tail. He traveled in...
Is the Shift Toward Real-Time Payments Inevitable?
By: Lou Grilli, Senior Innovation Strategist Real-time payments (RTP), the first new payment format in 40 years, is gaining considerable industry traction, despite being in operation just a little...