LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
How Banks Should Prepare for the Return of Student Loan Repayments
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center The U.S. Department of Education’s COVID-19 relief for student loan payments ended this month. Interest on...
Primax Payments Pulse: Summer Report Shows Optimism Trending Up
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Summer 2023 Spending Report revealed signs of increased consumer sentiment about the economy, with consumer spending still moderate....
