LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Primax Payments Pulse: Part 3 – Payment Preferences by Generation
By: Kim Ploof, Managing Vice President Age is an important factor when it comes to preferences among bank customers, particularly during various life stages and events. Generations of consumers tend...
Financial Institutions Fear Loan Loss Amidst Recession Predictions
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center Encountering extreme fluctuations in the economy can be threatening to financial institutions. With the...
Primax Payments Pulse: Part 2 – End of Holiday Season Saw Uptick in Spending
By: Brian Scott, SVP and Chief Growth Officer As the 2022 holiday shopping season drew to a close, the Primax Payments Pulse: 2022 Holiday Spending Report revealed that consumer holiday spending...