LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Five Influences on 2023 Banking and Payments
By: Chris Joy, Principal, Advisors Plus Consulting Now that we have closed out 2022, a very active year in payments and financial services, experts are looking to key market trends that could impact...
Primax Payments Pulse: Part 1 – Choice, Variety and Convenience Drive Consumer Payment Methods
By: Brian Scott, SVP and Chief Growth Officer The payments landscape continues to evolve rapidly amidst an uncertain economic outlook. For the second year in a row, Primax set out to gauge the...
Community Banks, Mergers and Acquisitions
By: Beth Gorry, Banking Business Relations Manager Over the last several decades, we have seen a continuous consolidation of the banking industry. However, mergers involving community banks had...