As Gen Z consumers (ages 18–28) effortlessly shift between physical and digital payment methods, their demand for flexibility is reshaping innovation across the payments ecosystem. Primax released its fifth annual Primax Payments Pulse research study, which gauged the current state of payment preferences among financial institution customers. The study examines the factors that influence these trends, including differences in life stages and economic events. This previous blog explores more of those key findings. The study also suggests ways that banks can optimize offerings by adapting to...