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Reimagining Checking for Gen Z
Financial service providers are zeroing in on Gen Z, seeking to understand how they spend, what they expect from their banking experience and how they prefer to engage. What earns their trust? What drives their loyalty? These insights are critical to designing a smarter banking experience that truly resonates with the next generation. How Big Is the Gen Z Opportunity? Gen Z represents a transformational growth opportunity for financial institutions. With nearly 75% of new demand deposit accounts (DDAs), traditionally called checking accounts, being opened by Gen Z consumers, this group is...
Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new...
Consumers Hit the Brakes on Travel in Uncertain Economy
The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores...
Neobank Tech Leads to Banking Innovation
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now...
Primax Payments Pulse
Primax Payments Pulse Study 2025
The payments landscape in 2025 has been defined by a balancing act — between tradition and technology, confidence and caution. While consumers continue...
Primax Payments Pulse:
Fall 2025 Spending Report
Economic uncertainty and a government shutdown are reshaping consumer sentiment and spending patterns heading into the final quarter of 2025. The Primax...
Primax Payments Pulse:
Summer 2025 Spending Report
Shifting tariff policies and economic uncertainty are driving changes in consumer behavior, with early spending spikes and growing concerns about inflation...
White Papers
Primax Banking in Focus: Winning Gen Z
The financial landscape is shifting – fast. At the center of this change is Generation Z, a cohort that’s not only redefining expectations but poised to...
Consumer-Engaged Fraud Classification Guide
