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Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments

Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments

By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax Payments Pulse gauges the current state of payment preferences for 1,850 bank customers and credit union members, most of whom now favor credit cards over debit as their preferred payment method. Alternative digital payment methods — such as mobile wallets, peer-to-peer (P2P) payments and Buy Now, Pay Later (BNPL) options — are also increasing in popularity, especially among Gen Z, Younger Millennials...

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Primax Payments Pulse

Primax Payments Pulse Study 2023

Primax Payments Pulse Study 2023

The 2023 Primax Payments Pulse study explores the factors that influence consumer behavior when it comes to the choice and usage of different payment methods,...

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Peer-to-Peer (P2P) Payment App Fraud

Peer-to-Peer (P2P) Payment App Fraud

With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white...