Credit cards are a key driver of revenue, as well as a fundamental connection between financial institutions and their cardholders. As banks build and execute on strategies for growth, credit cards are a critical component. However, if your product suite is based on assumptions from a decade ago – or even a few years ago – it may be time to assess your current program to create a strategic path for growth. Here are some questions to help you reignite your program: How many bank customers actively use your credit card products? If a significant number of your customers are using external...