Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand for convenience, flexibility and security continues to increase — all of which influences which...
Conquering Collection Challenges: Five Common Obstacles and Strategies for Success
By: Steve Kreitlow, Continuing Education Facilitator & Consultant, TriVerity Credit card debt continues to rise, with delinquency rates escalating to well above pre-pandemic levels. The...
Rethinking Credit Through Strategic Card Management
By: Callen Holmes, National Sales Executive Credit cards have come a long way since they were first introduced in the 1950s. From metal “charge plates” and magstripes taped to cardboard to EMV chips...