Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Predictive Analytics
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Insights
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or...
Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax...
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand for convenience, flexibility and security continues to increase — all of which influences which...