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Training
Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
Campaign Marketing
Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
Campaign Marketing
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
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Insights
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or...
Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax...
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand for convenience, flexibility and security continues to increase — all of which influences which...