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Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
Campaign Marketing
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Campaign Marketing
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Insights
The Buy Now, Pay Later Trend: What FIs Should Know
By: René Clayton, Innovation Strategist The fintech market is seeing a flurry of activity for buy now, pay later (BNPL) lending options, and it is critical for financial institutions to understand...
Peer-to-Peer (P2P) Payment App Fraud
With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white paper will provide a comprehensive review of...
Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may...