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Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
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Campaign Marketing
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Insights
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...
Synthetic Identity Fraud Defined – Improving Risk Mitigation for Financial Institutions
By: Jack Lynch, Chief Risk Officer and President, The Loan Service Center Synthetic identity fraud is reported to be one of the fastest-growing types of financial crimes in the U.S., costing...
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than ever with increased competition and changing market dynamics. To remain competitive and meet...