Client Success
Successfully Execute on Recommended Growth and Marketing Strategies Maximize Value for Your Customers
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Leverage our team of data scientists, Advisors Plus consultants and marketing experts through Primax’s training, consulting and marketing services.
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Training
Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
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Campaign Marketing
Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
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Campaign Marketing
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
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Insights
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Zero Trust: A Model for Multi-layered Cybersecurity
By: Gene Fredriksen, Security Strategy Consultant I’m sure you have moved to a new town or started a new job at one time or another. At first, you might not have trusted everyone with open arms....
Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the...
Defining Open Banking and How It Will Affect Financial Institutions
Vladimir Jovanovic, Manager, Innovation Currently, there are many different definitions of open banking in our industry. Depending on the motivations of the reviewer, it can be defined as “an...