Client Success
Successfully Execute on Recommended Growth and Marketing Strategies Maximize Value for Your Customers
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Leverage our team of data scientists, Advisors Plus consultants and marketing experts through Primax’s training, consulting and marketing services.
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Training
Tap business growth potential that resides in your customer and card portfolio data by taking advantage of Primax’s powerful analytics tools through our training programs and Analytics Forum
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Campaign Marketing
Use Advisors Plus as an extension of your team to supplement internal marketing and branch sales efforts in a cost-effective way to maximize marketing results
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Campaign Marketing
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
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Insights
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Eye on Payments 2020: Part I – COVID-19 Drives Consumer Payment Choices and Purchasing Behavior
By: Tom Pierce, Chief Marketing Officer Virtually no aspect of the economy has remained untouched by COVID-19 — and the impacts continue to evolve the payments landscape at a rapid speed. The...
Lessons Learned from a True Tale of a Digital Scammer
By: Gene Fredriksen, Security Strategy Consultant In this real-life story, it is 2018 and Kwamaine Ford, an employee of a celebrity at the time, seemed to have the world by the tail. He traveled in...
Is the Shift Toward Real-Time Payments Inevitable?
By: Lou Grilli, Senior Innovation Strategist Real-time payments (RTP), the first new payment format in 40 years, is gaining considerable industry traction, despite being in operation just a little...