Data Enrichment
Improve Your Data Quality to Enable Deeper Customer Insights Data Analytics throughout the Customer Lifecycle

The more you know about your customers, the more you can optimize and safeguard their experiences while making more informed account decisions. Get to know your customers better using Primax’s Data Enrichment solutions to improve your data quality and enable deeper customer insights.
Identity Intelligence Solutions
Cardholder interaction with financial institutions is changing like never before, as consumers use multiple channels and devices. Whether interacting in person or digitally, your customers expect immediate, convenient and safe access to their accounts. Primax’s Identity Intelligence Solutions enable your financial institution to focus on the customer experience, while combating fraud with a 360-degree view of identity risk at every point of the customer lifecycle.
Scoring Solutions
Cardholders’ scores are easily accessible for use in your credit granting and management decision activities. A portfolio review tool automates the credit bureau data gathering process, giving you the most up-to-date predictive scores available to make more informed account decisions.

Identity Resolution

Score Source

Sensitivity Scores
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Insights

The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or...
Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax...
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand for convenience, flexibility and security continues to increase — all of which influences which...