Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
Primax 360Vue
Predictive Analytics
Client Success
Unlock Growth Opportunities with Your Customer Data
Connect with Our Knowledgeable Experts
Insights
NFTs and Banks – A Great Future Together
By: Lou Grilli, Sr. Innovation Strategist NFTs have become today’s form of pop art, replacing household names like Andy Warhol and Salvador Dalí with newer artists like Beeple, BoredApeYachtClub,...
Primax Payments Pulse:
Deep Dive into Mobile Wallets Shows Generational Differences
By: Brian Scott, SVP and Chief Growth Officer, Primax The Spring 2022 edition of the Primax Payments Pulse found continued, strong consumer purchasing activity, despite ongoing inflationary...
How’s the Phishing?
By: Gene Fredriksen, Security Strategy Consultant I recently worked with a financial institution that had just been the victim of a phishing attack. The email looked official, and the link directed...