Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Celebrating the Big Impact of Small Businesses
By: Maria Verna, Strategic Product Manager According to the U.S. Chamber of Commerce, there are 33.2 million small businesses in the United States, with more than five million of those being new...
Embracing the Future With the Rise of Digital Payments
By: Norm Patrick, Vice President, Advisors Plus Consulting The financial landscape is changing, and digital payments are leading the charge. As consumers increasingly seek out more convenient and...
How to Use APIs to Maximize Your Digital Banking
By: Todd Akin, Manager, Product Integration Digital banking, whether it be via mobile phone, tablet or personal computer, is as now as ubiquitous as the automobile. The importance of online access...