Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...
Synthetic Identity Fraud Defined – Improving Risk Mitigation for Financial Institutions
By: Jack Lynch, Chief Risk Officer and President, The Loan Service Center Synthetic identity fraud is reported to be one of the fastest-growing types of financial crimes in the U.S., costing...
Integrating Data Insights and Analytics to Drive Consumer Insights and Growth
By: Tom Gandre, EVP, Chief Operating Officer Financial Institutions (FIs) are challenged more than ever with increased competition and changing market dynamics. To remain competitive and meet...