Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences

Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.

Data Enrichment

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Predictive Analytics

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Insights

Lessons Learned from a True Tale of a Digital Scammer
By: Gene Fredriksen, Security Strategy Consultant In this real-life story, it is 2018 and Kwamaine Ford, an employee of a celebrity at the time, seemed to have the world by the tail. He traveled in...
Is the Shift Toward Real-Time Payments Inevitable?
By: Lou Grilli, Senior Innovation Strategist Real-time payments (RTP), the first new payment format in 40 years, is gaining considerable industry traction, despite being in operation just a little...
Faster Payments Doesn’t Mean Real-Time Payments
By: Lou Grilli, Senior Innovation Strategist The term “faster payments” is popping up more frequently – not just in payments-specific trade publications, but in the mainstream media as well – as...