Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Predictive Analytics
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Insights
Expanding Rewards Options to Meet Customers’ Needs in Uncertain Times
?By: Annie Cox, Vice President, Loyalty Solutions As cardholder spending preferences have drastically changed during the COVID-19 pandemic, flexibility is more important than ever to ensure your...
Insights into Combating the Rising Tide of Card-Not-Present Fraud
By: David Ver Eecke, Sr. Fraud Product Manager It is no surprise that with consumers using digital payments more than ever before, card-not-present (CNP) fraud losses are starting to add up for...
How to Get Started with Robotic Process Automation
By: Molly Walker, Manager, Business Excellence Robotic process automation (RPA) is playing an increasingly important role in improving front- and back-office efficiencies, business scalability and...