Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
Identity intelligence and scoring solutions enable improved data quality and deeper customer insights
Primax 360Vue
Rich reporting and dashboard tool provides a deeper understanding of customer behavior to identify growth opportunities and risk exposure
Predictive Analytics
Provides best-in-class scoring models that uncover key insights to guide precise and informed decisions
Client Success
Leverages our team of data scientists, strategic consultants and marketing experts to help you execute growth marketing strategies
Unlock Growth Opportunities with Your Customer Data
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Insights
2019 Eye on Payments
Payments Preference Motivated by Convenience and Ease of Use
For the second year in a row, we set out to explore payment preferences among financial institution customers. We’re excited to share these findings with you, and show how credit unions can adjust...