Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
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Insights
Primax Payments Pulse: Summer Report Shows Optimism Trending Up
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Summer 2023 Spending Report revealed signs of increased consumer sentiment about the economy, with consumer spending still moderate....
Crypto Compliance for Financial Services
Time is Money in Today’s Instant, On-Demand World
By Dr. Jorge Jimenez, President, Juniper Payments Commerce has come a long way — from ancient bartering to the modern fiat currency system we use today, from sending money across the country via...