Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Insights
Strategies for Strengthening Your Business Card Program
By Cody Banks, MVP, Payments and Fraud Strategy The last several years have brought unique challenges for financial institutions and their customers. One segment of consumers particularly impacted...
Primax Payments Pulse: Spring Spending Report Shows Shift Toward Digital Payments
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Spring 2023 Spending Report revealed signs of slowing economic growth, including softened consumer purchasing and lower average...
Is Faster Payments Fast Enough for a Real-Time World?
By: Lou Grilli, Senior Innovation Strategist Consumers now more frequently expect payments to be instant – even when they are not. Tapping a card at the grocery store and walking out with a full...