Data Insights and Analytics
Unlock Your Data Potential to Enhance Decision Making Deliver More Personalized Customer Experiences
Poor data management can hinder financial institutions from making strategic decisions with their data. A proper data management infrastructure requires:
- Access to and interpretation of enriched cardholder data to create a holistic view of customer portfolios
- Productivity tools to sift through thousands of data points to better understand customer behavior and identify actionable insights
- Benchmark data to compare customer performance with peers
- Anticipation of your customers’ needs to deliver highly-personalized experiences and comprehensive data protection
Primax’s end-to-end Data Insights and Analytics suite empowers banks to tap into the business growth potential that resides in their own vault of customer and card portfolio data.
Data Enrichment
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Predictive Analytics
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Unlock Growth Opportunities with Your Customer Data
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Insights
The Power of IVRs in Today’s Financial Landscape
By: Rachel Fogle, Strategic Product Manager, Product Management for Primax In today’s technology-driven world, many financial institutions are implementing the latest technology to keep up with the...
The Future is Instant Payments
By Jon Budd, CEO, Juniper Payments, a PSCU Company Consumers are now growing accustomed to on-demand and immediacy – a convenience and expectation accelerated by the pandemic. You can binge an...
Strategies for Strengthening Your Business Card Program
By Cody Banks, MVP, Payments and Fraud Strategy The last several years have brought unique challenges for financial institutions and their customers. One segment of consumers particularly impacted...