Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Make 2022 the Year of Cybersecurity Resolutions
By: Gene Fredriksen, Security Strategy Consultant It’s that time of year again when people think about their New Year’s resolutions. These typically involve losing weight, eating healthy and...
Penetration Testing or Vulnerability Assessment: What’s the Difference?
By: Gene Fredriksen, Security Strategy Consultant Cybersecurity terms continually make their way into our vocabulary with words like IP address, Virtual Private Network (VPN) and the cloud – or more...
Holiday Fraud – Longer Holiday Shopping Period Means More Time for Fraud in 2021
By: David Ver Eecke, Senior Fraud Product Manager At this time last year, many people were wishfully hoping that the world would be back to normal by the 2021 holiday season. Nearly 20 months into...