Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
Celebrating the Big Impact of Small Businesses
By: Maria Verna, Strategic Product Manager According to the U.S. Chamber of Commerce, there are 33.2 million small businesses in the United States, with more than five million of those being new...
Embracing the Future With the Rise of Digital Payments
By: Norm Patrick, Vice President, Advisors Plus Consulting The financial landscape is changing, and digital payments are leading the charge. As consumers increasingly seek out more convenient and...
How to Use APIs to Maximize Your Digital Banking
By: Todd Akin, Manager, Product Integration Digital banking, whether it be via mobile phone, tablet or personal computer, is as now as ubiquitous as the automobile. The importance of online access...