Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
Attrition
Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
How to Get Started with Robotic Process Automation
By: Molly Walker, Manager, Business Excellence Robotic process automation (RPA) is playing an increasingly important role in improving front- and back-office efficiencies, business scalability and...
Don’t Get Complacent with COVID-19 Scams
By: Gene Fredriksen, Security Strategy Consultant In a 1948 speech to the House of Commons, Winston Churchill said, “Those who fail to learn from history are condemned to repeat it.” This quote is...
2020 Eye on Payments
COVID-19 Drives Surge in Digital Adoption
For the third year in a row, we surveyed more than 1,500 financial institution customers from across the United States to explore payment preferences and trends. We are proud to share these findings...