Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Financial Hardship
Growth
Learn How to Uncover Key Insights to Guide Precise and Informed Decisions
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Insights
Best Practices Guide: Delivering Service Excellence in Your Contact Center
As long as humans use phones, chat or other digital channels, companies will need to connect their customers with live agents. Human interactions require a human connection, which is why it’s so...
2019 Eye on Payments
Payments Preference Motivated by Convenience and Ease of Use
For the second year in a row, we set out to explore payment preferences among financial institution customers. We’re excited to share these findings with you, and show how credit unions can adjust...