Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Tapping into the Power of Digital Payment Solutions
By: Kim Ploof, Managing Vice President Over the last year, rising inflation rates and threats of a looming recession have pushed many consumers’ economic concerns to the forefront. With various...
Exploring Stability in Cryptocurrency Transactions
By: Lou Grilli, Senior Innovation Strategist While cryptocurrency continues to make headlines, the recent focus has been on declining valuations rather than stunning surges. Bitcoin (BTC), the...
Five Things to Focus on this Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant October is Cybersecurity Awareness Month, an annual reminder about the importance of protecting yourself from online threats — and offering a chance...