Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Five Things to Focus on this Cybersecurity Awareness Month
By: Gene Fredriksen, Security Strategy Consultant October is Cybersecurity Awareness Month, an annual reminder about the importance of protecting yourself from online threats — and offering a chance...
Top 10 Best Practices for Successful Card Marketing During the Holiday Shopping Season
By Jason Medick, VP, Marketing, Advisors Plus Consulting The “most wonderful time of the year” is almost upon us — before you know it, holiday décor will be lining the shelves of stores. With Amazon...
How Banks Should Prepare for the Return of Student Loan Repayments
By: Wendy Elieff, SVP Client Service and Marketing, TriVerity and The Loan Service Center The U.S. Department of Education’s COVID-19 relief for student loan payments ended this month. Interest on...