Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Time is Money in Today’s Instant, On-Demand World
By Dr. Jorge Jimenez, President, Juniper Payments Commerce has come a long way — from ancient bartering to the modern fiat currency system we use today, from sending money across the country via...
The Power of IVRs in Today’s Financial Landscape
By: Rachel Fogle, Strategic Product Manager, Product Management for Primax In today’s technology-driven world, many financial institutions are implementing the latest technology to keep up with the...
The Future is Instant Payments
By Jon Budd, CEO, Juniper Payments, a PSCU Company Consumers are now growing accustomed to on-demand and immediacy – a convenience and expectation accelerated by the pandemic. You can binge an...