Predictive Analytics
Unlock Your Data Potential to Enhance Decision Making Unlock the Value of Your Data
Primax’s Predictive Analytics is an end-to-end solution to help financial institutions predict customer behavior using a library of proprietary machine-learning scoring models and prescriptive marketing offers that yield higher response rates.
The solution combines the collective rich data of cardholders with Primax’s robust analytics engine, human capital, proprietary data insights and machine learning techniques to build models that uncover key insights to guide precise and informed decisions.
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Insights
Primax Payments Pulse: Spring Spending Report Shows Shift Toward Digital Payments
By: Kim Ploof, Managing Vice President The Primax Payments Pulse: Spring 2023 Spending Report revealed signs of slowing economic growth, including softened consumer purchasing and lower average...
Is Faster Payments Fast Enough for a Real-Time World?
By: Lou Grilli, Senior Innovation Strategist Consumers now more frequently expect payments to be instant – even when they are not. Tapping a card at the grocery store and walking out with a full...
Primax Payments Pulse: Part 3 – Payment Preferences by Generation
By: Kim Ploof, Managing Vice President Age is an important factor when it comes to preferences among bank customers, particularly during various life stages and events. Generations of consumers tend...