LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
The Value of a Rewards Program: Loyalty Redeemers Spend More
By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or...
Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Primax Payment preferences continue to evolve and younger generations — consumers ages 18-43 — are reshaping the payments landscape with their expectations. The 2024 edition of the Primax...
Credit Cards and Digital Payments Usage Rises Despite Security Concerns
By: Primax Payment preferences continue to evolve as consumers’ expectations change. The demand for convenience, flexibility and security continues to increase — all of which influences which...