LocationVue
Streamline and Grow with the Power of Data Mapping Discover new insights with geographic and demographic information
LocationVue, the newest solution in Primax 360Vue, allows users to successfully create and drive targeted marketing campaigns or meet your financial institution’s growth strategy goals. Easily visualize demographic information on a map in relation to your cardholders, branch and ATM locations.
LocationVue uses Natural Person data from LexisNexis – a recognized industry leader and a trusted data analytics provider. The demographic data is provided by ESRI, the global market leader in GIS software, location intelligence and mapping.
Hidden patterns, trends and relationships emerge when you visualize and analyze data on a map. This provides unique insights that empower real-time understanding and transform decision-making.
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Insights
Rethinking Credit Through Strategic Card Management
By: Callen Holmes, National Sales Executive Credit cards have come a long way since they were first introduced in the 1950s. From metal “charge plates” and magstripes taped to cardboard to EMV chips...
Celebrating the Big Impact of Small Businesses
By: Maria Verna, Strategic Product Manager According to the U.S. Chamber of Commerce, there are 33.2 million small businesses in the United States, with more than five million of those being new...
Embracing the Future With the Rise of Digital Payments
By: Norm Patrick, Vice President, Advisors Plus Consulting The financial landscape is changing, and digital payments are leading the charge. As consumers increasingly seek out more convenient and...