Primax 360Vue
Understand Customer Behavior to Identify Growth and Risk Exposure Uncover Actionable Insights to Drive Profitability
Primax 360Vue provides a deeper understanding of customer behavior to identify growth opportunities and risk exposure through a rich reporting and dashboard tool across Primax solutions. This end-to-end advanced suite of analytics and reporting tools helps banks uncover the information they need to understand the performance, profitability, growth potential and risk mitigation of their credit, debit, bill pay and ATM portfolios.
DataVue
Data-mining tool for creating custom insights, customer reporting, streamlined processing, trendline data, etc.
ReportVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
PerformanceVue
Advises banks on possible courses of action for opportunity and provides recommendations based on predictive modeling
CommunityVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
LocationVue
A Geo-spatial mapping tool which allows you to see demographic and cardholder location as it relates to your branch and ATMs
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Insights
Primax Payments Pulse:
Deep Dive into Mobile Wallets Shows Generational Differences
By: Brian Scott, SVP and Chief Growth Officer, Primax The Spring 2022 edition of the Primax Payments Pulse found continued, strong consumer purchasing activity, despite ongoing inflationary...
How’s the Phishing?
By: Gene Fredriksen, Security Strategy Consultant I recently worked with a financial institution that had just been the victim of a phishing attack. The email looked official, and the link directed...
Driving an Optimal Payments Experience
By: Brian Scott, Chief Growth Officer, Primax When it comes to payments processing providers, banks don’t always know that they have options outside of their core processor. There are many...