Primax 360Vue
Understand Customer Behavior to Identify Growth and Risk Exposure Uncover Actionable Insights to Drive Profitability
Primax 360Vue provides a deeper understanding of customer behavior to identify growth opportunities and risk exposure through a rich reporting and dashboard tool across Primax solutions. This end-to-end advanced suite of analytics and reporting tools helps banks uncover the information they need to understand the performance, profitability, growth potential and risk mitigation of their credit, debit, bill pay and ATM portfolios.
DataVue
Data-mining tool for creating custom insights, customer reporting, streamlined processing, trendline data, etc.
ReportVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
PerformanceVue
Advises banks on possible courses of action for opportunity and provides recommendations based on predictive modeling
CommunityVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities
LocationVue
A Geo-spatial mapping tool which allows you to see demographic and cardholder location as it relates to your branch and ATMs
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Insights
Peer-to-Peer (P2P) Payment App Fraud
With consumers embracing Peer-to-Peer (P2P) payments more rapidly, banks will likely want to allow for P2P transactions to remain competitive. This white paper will provide a comprehensive review of...
Preparing Your Marketing Strategy for Consumer Spending Changes
By: Kenna Smith, VP, Advisors Plus Marketing Operations Now that U.S. consumers are coming out of their COVID-19 cocoons and the new term “revenge spending” is in motion, financial institutions may...
A Winning Combination: Capitalizing on the Power of Data and Marketing Technologies
By: Sankul Seth, Vice President of ITS Enterprise Data Data is a key competitive driver of success for financial institutions. You may have heard the phrase “data is the new oil.” Whereas oil used...