Primax 360Vue
Understand Customer Behavior to Identify Growth and Risk Exposure Uncover Actionable Insights to Drive Profitability

Primax 360Vue provides a deeper understanding of customer behavior to identify growth opportunities and risk exposure through a rich reporting and dashboard tool across Primax solutions. This end-to-end advanced suite of analytics and reporting tools helps banks uncover the information they need to understand the performance, profitability, growth potential and risk mitigation of their credit, debit, bill pay and ATM portfolios.

DataVue
Data-mining tool for creating custom insights, customer reporting, streamlined processing, trendline data, etc.

ReportVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities

PerformanceVue
Advises banks on possible courses of action for opportunity and provides recommendations based on predictive modeling

CommunityVue
A DataVue module that provides pre-defined report templates for analyzing data to identify trends and opportunities

LocationVue
A Geo-spatial mapping tool which allows you to see demographic and cardholder location as it relates to your branch and ATMs
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Insights

Understanding Marketing Delivery Channels to Provide the Optimal Cardholder Experience
By: Kenna Smith, VP, Advisors Plus Marketing Operations Times are changing quickly in B2C marketing for the financial industry. New approaches and terms are surfacing on a regular basis. Over the...
Defining Open Banking and How It Will Affect Financial Institutions
Vladimir Jovanovic, Manager, Innovation Currently, there are many different definitions of open banking in our industry. Depending on the motivations of the reviewer, it can be defined as “an...
How to Leverage Journey Mapping to Improve the Cardholder Experience
By: Erika George, Product Designer, UX Product Research and Design Knowing where to start to improve your financial institution’s products or services can be difficult. Sometimes, the issues seem so...