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The Value of a Rewards Program: Loyalty Redeemers Spend More

The Value of a Rewards Program: Loyalty Redeemers Spend More

By Primax How many cards are in your wallet? If you’re an average U.S. consumer, chances are you have around four to choose from at any given time, according to Experian, in plastic and/or electronic form. You can likely use any one of them just about anywhere you go. But, when you’re ready for the check at your favorite restaurant, paying for gas or groceries or shopping online, which card do you reach for and why? The 2024 edition of Primax Payments Pulse, which presents findings from an online survey of 1,850 financial services consumers across the U.S., reveals some potential reasons for...

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Primax Payments Pulse

Primax Payments Pulse Study 2024

Primax Payments Pulse Study 2024

The 2024 Primax Payments Pulse study explores what factors influence consumer behavior when it comes to the choice and usage of traditional and emerging...