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Why Tap Into the Cloud?
At San Francisco Giants games in the 2000s, I realized something was different. I noticed a new wave of companies taking over as advertisers and sponsors: cloud-based companies like Oracle, Salesforce and Dropbox. I remember thinking, “The cloud is a big thing” – and I wondered, “Why do we need it?” Little did I know we were entering a new era in technology. The concept of cloud-based technology has been around since the 1960s, but really emerged as a viable tool in the late '90s and early 2000s. It’s a vast network of servers around the world that store and manage data, run applications and...
Consumers Hit the Brakes on Travel in Uncertain Economy
The Primax Fall 2025 Spending Report, a special edition of the Primax Payments Pulse, explores...
Neobank Tech Leads to Banking Innovation
It’s a statement that is becoming well-known and can be daunting for bank leaders: “Neobanks now...
How Cash App’s 3DS Data Only Approach Improves Fraud Control and Customer Experience – Simultaneously
In July 2025, Cash App expanded its use of EMV 3‑D Secure (3DS) with a Data‑Only approach – a mode...
Primax Payments Pulse
Primax Payments Pulse Study 2025
The payments landscape in 2025 has been defined by a balancing act — between tradition and technology, confidence and caution. While consumers continue...
Primax Payments Pulse:
Fall 2025 Spending Report
Economic uncertainty and a government shutdown are reshaping consumer sentiment and spending patterns heading into the final quarter of 2025. The Primax...
Primax Payments Pulse:
Summer 2025 Spending Report
Shifting tariff policies and economic uncertainty are driving changes in consumer behavior, with early spending spikes and growing concerns about inflation...
White Papers
Primax Banking in Focus: Winning Gen Z
The financial landscape is shifting – fast. At the center of this change is Generation Z, a cohort that’s not only redefining expectations but poised to...
Consumer-Engaged Fraud Classification Guide
